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February 15, 2020 / kiranpatils

Sitecore redirect strategy


SEO is critical for any website and it becomes critical to have redirect strategy for migration projects. We have been involved in lot of migration projects. Where clients either migrate from their legacy platform to Sitecore with new URLs or from old Sitecore platform to new Sitecore platform with new UX and design.

Defining redirect strategy has been key factor in success of these migration projects. Now, with each Sitecore version and variant. There are lot options available. You might get confused which strategy should be implemented.

We learnt something during my recent migration project and thought to share those with you.


Thought to create flow diagram, which can help you understand this easily:

I won’t try explaining each step, as it should be self-explanatory. If not, feel free to comment on this post. And will try to get an answer for you.

In this post, For your ease. Will provide links to few of the modules/approaches listed above:

  1. Good post :
  2. Marketplace modules:
    1. Url Rewrite Module by Andy Cohen : Few good posts already discussed about this topic
    2. Few other options :
  3. IIS Url Rewrite : The Microsoft URL Rewrite module is an ISS extension that allows you to rewrite one URL to another using regular expressions.
  4. SXA Redirect OOTB support :
    1. : Basic redirect
    2. : Advanced redirect

Hope you have smooth migration!

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